The Future Studio

“I find myself taking a deep breath at the thought of putting this in writing. I debated even having this page on the website but if you know me then you know I lean on the side of full transparency, so here we are. If you read our ABOUT US page then you understand why it’s important to share what the future of The Village looks like. What you see today is not The Village that was set to launch in 2020. What you see today, is what we like to call a pivot.

Like so many business owners this pandemic hit and we froze, there were so many questions we had and no one to answer them. We had spent the previous year negotiating multiple locations for The Village. When the pandemic hit we had just spent 6 months of negotiations on what we thought was going to be our dream studio. I was hours and I mean hours away from signing the lease when that second weekend in March 2020 hit the Nation like a ton of bricks. After advice from our lawyer, broker, and investor, we decided to pause the opening of the brick and mortar studio. This was a decision that I did not take lightly, and was one of the hardest I’ve ever made. After many sleepless nights and tears spent grieving the studio I hopped online and started teaching virtual classes, I knew my students needed me, and more importantly, I needed them. I had no idea what I was doing, the audio was crap, visually it was a mess and I sure wasn’t ready for the online technical knowledge that was needed to really make this look legit. As the pandemic went on I watched studio after studio not only temporarily close but permanently close their doors. My heart ached for their businesses and all of the students that had their home studios close. I was so scared to move forward and have the same thing happen to The Village. It was in these hard months that the pivot to open The Village Virtual Studio was born and this is what you see and feel today. It’s taken many months to learn what this online virtual world looks like and TRUST ME, I still have so much more to learn, we are just getting started.

Soooo where do we go from here, excuse me while I take the deepest breath I can, inhale and exhale, phew. I sure do wish I had that magic crystal ball to look into and know when these hard times will be behind us, but unfortunately, I don’t. There is still so much that is unknown about this pandemic and how businesses can move forward safely especially boutique fitness studios. I feel like it’s my social responsibility to wait to open the studio until medical science has caught up and society feels comfortable again. Technically, I could open a space tomorrow and our local government could shut me down for months. Trust me, I’m all about leaning into fear and facing her head on but I think this is the smart decision our business needs right now.

Fast forward to the day we DO OPEN this brick and mortar and the pandemic is all but a thing of the past. Really, what does the future of The Village have in store for you?!? We want to challenge the Boutique Fitness Studio (BFS) industry, chest bump them if you will and ask them the hard questions, WHY are you not providing a space for my entire family to grow, thrive and be our best? Why do I as a caregiver have to decide if I’m more worthy to put myself first today or if my spouse needs it more than I do, why do I have to constantly find childcare elsewhere to go to my home studio, why do they not offer childcare for the price of money we are paying every month, where does my community gather once class ends…sooo many questions?? Ever thought to ask your studio these questions??? No, we don’t ask, we just settle and figure it out along the way. Well, this is how The Village was born, it came out of a necessity, it was born out of a need for this type of studio to exist. There are countless caregivers out there saying, I just wish they had childcare at my “fill in the blank” studio. After having our daughter we were unable to get back to our home studio, our people, our community, and the class times that had all of my favorite humans. What was most upsetting was the divide that it created in Doug and I’s practice. Going to the studio together was “our thing” it was our date night, it was truly a safe space that allowed us to be vulnerable and work through life together. Like so many new parents in this same position we canceled our studio membership, we stopped putting yoga and movement as a priority because let’s be honest, it just wasn’t convenient anymore. This was the moment I knew exactly what my future studio needed, it’s when I realized the “niche” for our studio, we must offer CHILD CARE! I also want a space that challenges not only a physical practice but one that provides a safe space to talk about mental health and with the help of movement, have breakthroughs for change. I dreamed of a space that screamed, just show up, we have everything you and your entire family need, no more excuses. Movement, yoga, strength, childcare, spa-like locker room, showers, towels, mats, food & snacks for purchase, community space to gather, locally sourced retail, workshops and so much more!!! This is ALL INCLUDED at an affordable monthly cost, making it accessible for all people and most important all families. And YES, our 30 plus page business plan had a virtual studio in place, so really we’re just flipping things around a little, ha! This was another important piece for me as virtual yoga was all I was left with when we canceled our in-studio membership. Unlike most of the pre-recorded videos I watched, I want to create a virtual experience that makes you feel like you are in the room, right there, front row, next to your friends moving and doing the work together. This is my dream and this is my goal.

I still have a lot to learn and I vow to make this virtual experience as real as possible. I also vow to never give up on my brick and mortar dream. I will one day VERY SOON open this space and one day very soon we will all be giving each other sweaty hugs again. Until then I hope to see you virtually and at our free outdoor, socially distanced events. I hope that this virtual studio can bring you comfort during these crazy times and I hope you will continue to support me, my family and this amazing Village we get to call home…for now ;-)”

xoxo Kelly

Founder and Owner, The Village
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